Behind the Wheel of a Big Rig

If you follow our CEO Bobby Harris @BobbyBG_CEO on Twitter, you’ll see that he continually warns of capacity overload and driver shortages looming. I don’t understand why people that are stuck in “dead-end jobs” do not want to become truck drivers! According to Indeed.com the average salary of a truck driver in Florida is $53,000/year and the salary index is on an upward trend.

I believe that most people typically think of drivers as long haul and that is a huge misnomer. Many drivers that work for LTL carriers go in to their home terminal in the morning, help load their van, take deliveries out in the morning, enjoy lunch, do pickups in the afternoon, unload back at terminal and then go home. These routes are very structured and the pay tends to be as well. Independent owner operators that do the long haul driving across the country have more freedom to name their own price and make more money.

These modes, in addition to railroads, have been the backbone of this country for many years and it will remain as such. President Obama spoke about how manufacturing is experiencing an uptick in the United States, which means that more American-made products will need to get from point A to B.

Can you see yourself behind the wheel of a big rig? The opportunity is there to have a career for years to come. Your future is up to you!

- Dustin Snipes, Inbound Sales Supervisor
Follow me on Twitter: @DSnipesNole_BG

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Best and Worst Super Bowl Ads

Companies spend millions of dollars on advertisements for a Super Bowl spot on TV. Was 2012 better or worse than years past? Did brands live up to consumer expectations or did they overdo their presence and simply “bomb it.”

BlueGrace Logistics conducted an internal survey to see what employee’s viewed as the best and worst Super Bowl XLVI commercials

Ms. Brown Super Bowl Ad "Sexy and I know it"

Best Super Bowl Ads:

  1. M&Ms - Ms. Brown
    “I just liked it because it was actually funny.” – @Yvonne_BG
  2. Bud Light - Rescue Dog: Weego
    “There is nothing like sweet puppy love and I liked that they were promoting pet rescue.” – @HeatherA_BG
  3. Doritos - Man’s Best Friend
    “It was hilarious when the dog passed the guy chips with the note.” – @Debbi_BG

Worst Super Bowl Ads:

Cars.com Super Bowl Ad features man with two heads.

  1. Cars.com - Two Heads
    “The singing head thing was just creepy…” – @BG_Geoffman
  2. GoDaddy – Girls in Action
    “I am getting so sick of their marketing campaign. It does not relay a message about the product in any way and is becoming predictable.”  - @ConanBG
  3. Coca-Cola – Superstition / Catch
    “They were old and outdated.” – @NickL_BG

Honorable Mentions:

H&M: Reviews of this particular ad vary depending on the gender. Ladies may gawk and say “David Beckham….What a man!!!” (@2Dolla_BG)  While men respond by commenting, “Millions of men watch the Super Bowl and an ad with a dude in underwear pops up.  Horrible idea.” (@BGrulez)  Either way, it earned its way to the top of the list as Ad Age’s “The 10 Super Bowl Commercials That Blew up the Biggest in Social Media” with 100,000+ social media comments.

Chrysler “It’s Half-time in America” featuring Clint Eastwood: While some feel that this Super Bowl spot was too serious, others may argue saying, “It said everything it needed to. It stayed non-partisan and did point any fingers” (@MarkJ_BG) or “[Its] so timely and emotional. I am tearing up just thinking about this one. This could quite possibly be one of the all-time best commercials.” (@ConanBG)

There are numerous lists and rankings of the best and worst Super Bowl commercials, this one is ours. What is yours? Leave a comment below!

- Samantha Hill, Community Manager
Follow me on Twitter @SamHill_BG

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Paper, Plastic, Aluminum and Cardboard Only Please!

BlueGrace Logistics corporate recycling programThat’s right, BlueGrace is thrilled to finally adopt a recycling program at the corporate office in Riverview, FL. Although much of our time is spent on computers and phones booking shipments and assisting customers and partners, we noticed just how much waste was filling up in our trashcan! It was time to make a change and do the right thing.

Getting everyone on board is always a challenge. But we’re doing our best to make this a fun and educational experience for our team.

  1. Mark the spot: Huge 95 gallon bins from our friends at Conex Recycling and a dumpster for cardboard from US GreenFiber are outdoors. Multiple smaller trash cans are located throughout the office with the classic round recycling arrow in bright green that reads “Paper Only!” The break room has a special can for all of our plastic wastes and aluminum energy drink cans! We also have a dumpster
  2. Office TVs display interesting facts that explain why caring for the environment is our duty and shocking statistics such as, “The average American uses 7 trees a year in paper, wood, and other products made from trees. This amounts to about 2,000,000,000 trees per year!” YIKES!!!
  3. We love Twitter! It’s only natural to use it to implement our recycling program too. Join us by taking part in #wastelesswed tweets on Wednesdays to connect with communities that also #reduce #reuse and #recycle!
  4. Uh-oh: If the recycle police catch employees dumping recyclable waste in the trash can, they might just get handed a citation! Don’t let these flashing lights catch you!

Needless to say, BlueGrace Logistics has gone green and we’re proud of our progress. Has your company implemented a recycling program? Are you researching how to get started? Perhaps you’re thinking outside the box and doing even more to decrease your carbon footprint as a business. Share your “Going Green” story with us!

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Plague of the Millennials

I just finished reading “Millennials Incorporated” by Lisa Orrell, a book dedicated to the newest and most misunderstood generation: the Millennials (also known as Gen Y). As someone responsible for the recruiting, hiring, developing and managing of the most sought after generation of workers, this book was helpful to me in understanding that I am not alone – the issues I face daily are not unique to our business, industry, or positions. The Millennials Incorporated, by Lisa OrrellMillennial Professionals are the generation of people born after 1982, graduated after 2000, and are most recently invading your organizations as we speak. We, as employers, trainers and managers, can foster and develop this invading force of workers, or we can choose to ignore the problems we are facing and allow them to infect our livelihoods. “Millennials Incorporated” puts a ton of emphasis on companies investing time to understand this generation and how best to motivate and develop them as the future leaders of our organizations. The one problem I have with this book is that a number of its suggestions border on coddling and pandering the generation who is already commonly perceived as spoiled, entitled and whiny. Yes, it is the role of a successful leader to inspire the best out of people, but it’s important for you (Millennials) to understand – it’s still the BOOMERS and GEN X’s running the companies and making the decisions that will affect your future. You must also understand the climate and take ownership of your future.

Let’s first understand the background. This generation was raised to feel special. They were the first generation required to wear bike helmets! They were the first generation to have parental controls on their TV’s. The punishments they are dealt in school are so PC that I am not certain if a “stern talking to” is allowed anymore without parental consent and a guidance counselor present. They were raised with more rules and laws than any generation before. They were raised to feel special, protected, and valued. They grow up with social media and know that their voices ring around the world without constraint and they have unfettered access to all of the information that they want. They were raised to have a voice in their family dynamic and led to believe that they really can accomplish anything.

Millennials – you are perceived by the world as spoiled, entitled, lazy, cocky, disloyal, arrogant and deserving. It seems this generation grew up watching too many movies where all the 20-something employees sit in internet think tanks and sip espresso while sitting on bean bags and whining about their personal lives. It is up to you to confound these perceptions. You ask “WHY” a lot. “Why?” is a valuable question but can often be perceived as WHINING. Toe that line carefully. The flip side of this coin that Millennials are confident, achieving, they mature faster and have been raised with a strong sense of community. Which of these two do you think will be your company’s future leaders?

Some paradoxical truths of Millennials:

  • They expect to be treated with respect, yet they feel they are endowed and do not have to earn it.
  • They need to be active. If their task is to press a button all day, they’ll grow bored and seek other means of entertainment.
  • They’re fast thinkers! They grew up with the internet and the world at their finger tips. Everything is faster to this generation. The problem being that they expect their career path to evolve as fast as high speed data.
  • They’re “pack animals.” They are team-orientated and seek to include others. The downside is that they also seek to be included and feel entitled to be so without earning it. Millennials want a seat at the table and feel disenfranchised when they don’t have it.
  • They like “balance.” This really translates that they don’t want to work long hours. The best way to compromise here is for the Millennials to give 130% while at work and for the employer to help create an environment where they can leave work at the door.
  • They are expressive but are new to “consequences” for failing to filter their thoughts when necessary.
  • They want autonomy without having earned it, and are quick to blame lack of supervision for their failures. If you want it, OWN IT!
  • They are goal driven and need to be challenged quickly.
  • They are motivated by advancement and growth. But remember, everything is faster! They expect the promotions in 2 years that took other generations 20. Adapt with new milestones for growth.
  • Praise and praise often. Praise like you’re training a new puppy. But, Millennials, is this really what you want to be equated with? Don’t seek praise without earning it!
  • Millennials do not handle conflict and criticism well. They respond well to positive reinforcement (again with the puppy reference).
  • Abandon old methods of leading with harsh and abrupt communication, negativity, threats and fear. The only numbers this will increase is your turnover!

The most positive thing for all three generations to understand about the Millennials: we ALL want them to be our next leaders. Coach them as such. Reward them with responsibility. Set clear objectives and get to know them personally. Millennials, understand that you must also rise to the occasion. No company wants turnover but there comes a point when you’re resume has more jobs than years on it – you’re stock goes way down! Align our goals and objectives. The #1 thing Millennials look for is a leader that they can learn from!

“The young do not know enough to be prudent, and therefore they attempt the impossible, and achieve it, generation after generation.” – Pearl S. Black

- Nick Klingensmith, Director of Sales and Personnel Development
Twitter: @theBGExperience

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Rising Price of Oil: Effects on Daily Purchases and Transportation

Oil prices are going up in 2012! If you are in the trucking industry or just a consumer, when oil prices go up … YOU are affected. Oil prices not only effect the price of gasoline that we put in our car every day or diesel in a truck (which is more expensive) but also the cost of our food, packaging of products and many other items that we use daily. Remember, the cost of a barrel of crude oil is based on what speculators think will happen to the production and delivery of the barrels of oil around the world. Recently Iran made a statement that they will close the Strait of Hormuz, which is a major waterway for theStrait of Hormuz, Iran transportation of oil from the Middle East. The reason for the statement is not important pertaining to this blog, but the impact to the price of oil would be huge. The NY Times reported that if the Strait of Hormuz was closed, the price of oil could rise as much as 50% or more within days (which we are already beginning to experience).

Today the average cost per gallon of gas is $3.30 and for diesel is $3.78 (eia). Just sit back and imagine if the cost of these two items doubled within 2 days. Let’s do some quick math, to personally fill my car the cost would go from $60 to $118. To fill a truck that can carry 400 gallons of diesel would go from $1,512 to $3,024. For shippers, the fuel cost that you would pay for a shipment from Los Angeles, CA to Boston, MA would go from an estimated $1,581 to $3,849 just for the cost of fuel. That does not count the line haul cost. If the cost of transportation for our products goes up, so do the costs at stores where we buy our goods. Food, paper towels, diapers, apparel, paper for the copier, etc… will go up.

So, if you ever wonder why oil prices are such a big issue in this country or why the USA spends so much time in the Middle East, just look at the impact it has on your personal budget and transportation services. Look at the impact on one of your shipments if oil prices should double.

-Chris Reeves, Director of Specialized Services
Twitter: @BGTruckload

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Matt Barkley is an Idiot

So USC star QB Matt Barkley has decided to return to college at USC rather than declare for the NFL draft. I get the desire for a guy to stay in school and be BMOC but this decision is one of the largest financial mistakes I have seen. The new NFL contract drastically changed the dynamics of being THE #1 pick overall. This year’s #1 pick Cam Newton signed a 4 year, $22 Million contract all guaranteed. Barkley was projected to be the #5 pick in the next draft. This year that paid $19.5 Million for 4 years all guaranteed. So if Barkley improves his status to #1 by playing another year it looks like he will gain $3 Million on average.

But look at what happens if he drops to say the #15 pick (sort of like Matt Leinart did a few years back). This year’s #15 pick received a contract worth $9.3 Million all guaranteed for 4 years. That’s a $10 million potential loss!

There are 4 possible outcomes from Barkley staying in school:

  1. He gets better and moves up to #1
  2. He gets worse and drops in the draft
  3. He stays the same which likely also drops him in the draft as NFL teams expect improvement
  4. He gets hurt

So he has a 75% chance to lose $10 million and a 25% chance to make $3 million. You can do the math but this looks like a hugely -EV decision. Is staying in college worth $6.75 Million for 4 years? Imagine how bad a decision this is if Barkley pulls the full Aaron Rodgers and drops to #25 in the draft (another $2 million loss) or even drops out of the first round.

What are they teaching in college?

- Randy Collack, Chief Operating Officer
Twitter: @schmengieBG

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Not the end of Hours of Service (HOS) Rules Changes

Who has seen the new HOS (Hours of Service) rules that just came out by the Federal Motor Carrier Safety Administration (FMCSA)? The trucking industry has been waiting to see what the FMCSA was going to do with the HOS rules that they currently operate under. I am not going to get into the details of the changes, but I am going to make this point. If trucking was so unsafe that the FMCSA had to get together to make changes to the law, then why did they make the effective date start 1.5 years in the future? Personally it does not seem to be that big of a safety issue if drivers are going to continue to operate under the same rules till July 2013 before they have to change.  With the Millions of drivers on the road that is a lot of unsafe driving till July 2013.

If we are going to make change, let’s change. I said I am not going to let you know the details and the main reason is because the rules will change before this ever goes into effect.

Trucking Industry be aware. This is not the end of the HOS rules changes. More to come!!!

- Chris Reeves, Director of Specialized Services
Twitter: @BGtruckload

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Wicked Awesomeness

As the book is about to close on 2011, I took a few minutes to reflect on the events of the past year. Facts and figures are fine, but to truly capture the sentiment of the time, I thought it best to read my own words as the year progressed. I began the year returning from Vegas with the Executive Team at BlueGrace Logistics after having just toured the Zappos.com corporate offices. The epiphany I felt at that moment on the plane was unimaginable. I was inspired. I quickly wrote out a BLOG called “Awesomeness,” detailing the many reasons why, both personal and professional, I was proud to be part of the greatest company on the planet. Our goal at BlueGrace is global domination. Thought some people more mature than I might deem that a silly goal, I know that we’re just getting warmed up!

Now, as I reflect on achieving “awesomeness,” I realize that for 2012 we must set the even bar higher – “Wicked Awesomeness.” Let’s let the other guys compete for 2nd place while we continue to lap them in innovation, progressive leadership, and wicked awesome customer loyalty. The fact is that BlueGrace Logistics is the best thing to happen to transportation since the wheel! We are the game changer because we are literally putting the sport into transportation logistics. Excuses are for other people. Losing is for other people. The sentiments of August, 2010 (You play to win the game) haven’t changed. In fact, we’re just better at it. Because if you’re not playing to win, you might as well just give it to a kid who will use it.

So what makes us wicked awesome?

  • Our innovation is one step ahead of the evolving needs of our customers. We adapt to the changes in the industry but don’t abandon the principles that got us here (Not to mention any names, Gitomer). “Top 10.5 Reasons why Jeffrey Gitomer is a Sales Sellout
  • We understand that our clients single greatest need is to focus on their core competencies. We provide value and solutions to their business needs, allowing them to spend their “15 minutes” the way they most effective for them.
  • We believe in hiring “People, not resumes.” The future of our company lies in the potential of our single greatest asset, our employees. Each person comprises the very foundation of our organization.
  • We understand that customer loyalty is based on how well you serve your customers, and that the customer experience happens long before the first time the phone rings. We want to provide OMG service on every call and will never “Adding insult to injury.”
  • We strive to be the best partner in the business, and provide as much value for our carrier partners as we do our customer. See my “Response to a fool” who feels logistics is still about selling the cheapest price.

The fact is we are the best at everything we do because we say we are. If we didn’t believe we were going to be the best, then we should be in a different business. We aren’t worried about competition because our sole purpose is finding better ways to serve our customers, employees and partners. With that end in mind, we feel that we have been, are now, and always will continue to be the epitome of #wickedawesomeness.

So is there a purpose to my self-aggrandizing, sophomoric rant? Of course there is. I am proud of the accomplishments of my peers this past year. I am more so excited about what we will accomplish this coming year. I never agreed that BLOGS shouldn’t be self-promoting. Our successes will never make the news so I find comfort in the ability to brag about the successes of the hard work of so many. So while you’re trying to balance awesomeness without offending anyone – we’ve moved onto wicked awesomeness! If you aren’t blogging about your awesomeness, maybe your title should be “happy with just good enough.”

-Nick Klingensmith, Director of Sales and Personnel Development
Twitter: TheBGexperience

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Twitter invades sports on the Wings of Philadelphia

There was a great article in the Philadelphia Business Journal about the Philadelphia Wings of the National Lacrosse League. The article was about the team replacing the last names on the back of their team jerseys with Twitter handles. The article can be found here.

This is a very interesting concept since it combines social media and sports, which are two favorite topics at BlueGrace Logistics. How far will the concept of replacing last names with Twitter handles on the back of team jerseys go? NCAA, MLB, NBA even the NFL? BlueGrace Logistics not only recommends but encourages all employees to interact through Twitter. It’s a great way to connect with your community and raise brand awareness.

I believe this concept will spread across every professional sport based upon the simple fact that professional athletes are already communicating through means of social media to promote themselves. ESPN even displays Tweets from athletes on their network which is a great marketing concept. It humanizes the athlete to the fans. It’s a great way of creating an endless number of followers and increasing your “klout” as an athlete. I can see the player’s unions negotiating this concept to increase the players’ marketability. How long will it be before we see “Brady” replaced with “@Rocket_Arm”?

- Dave Settlemire, Enterprise Sales Representative
Twitter: @DaveS_BG

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Cocoa Collaborators Exemplify Holiday Spirit

Hershey and Ferrero Group collaborative distributionSo the holiday season is upon us once again. ‘Tis the season of love, laughter, and generosity of spirit. While candy canes and mistletoe are abound, one more important element comes to mind. It’s the element that makes perfect stocking stuffers and the element that continuously gets sent to BlueGrace Logistics and ends up in our break room. The one that seduces the indulgent heart of ladies everywhere and it’s certainly not sugar plums. That’s right—rich, creamy chocolate. In the true peaceful spirit of the holidays, two goliaths of the chocolate world, Hershey Company and The Ferrero Group joined forces in October in an effort to reduce their carbon footprint on the world–what a match made in chocolaty heaven. The competitors allied together through joint warehousing, transportation and distribution. Joy to the world! Now if only they could celebrate by giving out samples of their yummy goods everywhere (Merry Christmas to me)!  Hershey, alone ships over 100,000 outbound refrigerated truckloads annually. Holy toothache, batman!

I read in a manufacturers survey that, in unions such as these, supply chain savings and new growth are high atop the priority list of many large global manufacturers. About half of companies surveyed said reshaping supply chains was a top priority. Though collaborative distribution is indeed a growing trend (across all industries), adoption is slow and is still very much under-utilized in my opinion. For middle-market companies that lack the volume to ship in full truckloads, this method just seems the sensible alternative. With fewer deliveries, less road congestion, reduced energy use and more efficient receiving at the retailer’s distribution center, it’s much more economical and mutually beneficial for both parties involved. Who wouldn’t want to save money while saving the planet?

So, I think these “green”, confectionary trailblazers are setting a terrific example for fellow shippers in their supply chain operations. My hope is that this distribution model will become more of a standard in the future of logistics. All I’m saying is that if Santa Claus could strike up some kind of collaborative supply chain deal, that jolly old man could end up back in the North Pole with his feet up and out of those boots a lot faster and maybe afford to give those elves a raise too.

Are you jumping on board the “green” train this holiday season? Any collaborative distribution plans in the near future? Comment on this blog and let us know!

- Jennifer Masters, Business Information Analyst
Follow me @BG_JennyD

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